Nottingham Waterside

Industrial buildings have been engineered for tough lives and make a great starting point for new uses. These waterway board buildings in Nottingham with their heavy concrete walls and floors were ideally suited to a new mixed-use life.

Our campaign here was triggered by the idea that a government agency saw them as a negative, a risk to a development site, rather than a positive, an irreplaceable place-making asset.

Our film looks at two 1920s waterside warehouses. Treating the combination of them and the natural features of the site as the starting point for transforming the area into the heart of a thriving new neighbourhood, this animation charts the principles of a radical design proposal, an incremental masterplan, and the life, events, activities, businesses and programmes that could have been at the heart of a new approach to regeneration.